Book marketing is a specialised area. It’s not the same as selling other goods because, though a book doesn’t cost a lot of money, people give choosing a book a lot of consideration. I’m not an expert, but there are plenty of people who are. However, there’s also some dodgy advice out there, so a list of trusted book marketing resources will be a big help to anyone wanting to market a book.
To help me compile a list of useful and reliable book marketing resources, I turned to The Alliance of Independent Authors Facebook Group to ask for recommendations from other authors. This is a closed group for members of The Alliance of Independent Authors, and I recommend that your first step in book marketing or self-publishing in general is joining The Alliance of Independent Authors because they have a wealth of useful and reliable information on all areas of independent publishing. Among other things, ALLi membership gives you access to free downloads of all of ALLi’s ebooks, which is a growing and invaluable resource library of advice for independent authors.
Now to the book marketing resource list. I’ve only read some of these books, but they’ve all been recommended by people whose opinions I value, and they’re all by respected authors.
Book Marketing Resources:
I’m a great believer in Kirsten Lamb’s social media advice, so I’d start with her book Rise of the Machine: Human Authors in a Digital World.