What is a media kit? A media kit is what an author or publisher gives to anyone they contact asking them to help promote their book. It includes information about the author and the book as well as a press release that captures their attention. Interview questions and an excerpt, along with a list of […]
Do Facebook Adverts Sell Books?
Do Facebook adverts sell books? The answer depends on who you ask, but my queries to a group of authors revealed that a significant number of them felt that Facebook advertising was an important part of their marketing efforts. Like with any advertising system, you need to learn how best to use it before you […]
Book Marketing Resources
Book marketing is a specialised area. It’s not the same as selling other goods because, though a book doesn’t cost a lot of money, people give choosing a book a lot of consideration. I’m not an expert, but there are plenty of people who are. However, there’s also some dodgy advice out there, so a list of […]
