Do Facebook adverts sell books? The answer depends on who you ask, but my queries to a group of authors revealed that a significant number of them felt that Facebook advertising was an important part of their marketing efforts. Like with any advertising system, you need to learn how best to use it before you […]
How to Run a Book Launch – ‘Wall of Tears’ Example
There are basically two ways to run a book launch – online and in person. A successful book launch does both, but not necessarily at the same time, like when a pandemic prevents it. David Kerr’s book Wall of Tears came out just when Australia went into lockdown in 2020 and the restrictions on numbers […]
